Does Your Current Marketing Effort Give You Heartburn? Scott Farmer is the Antacid You Need! Ever had one of those days where your marketing strategy feels like it just wolfed down a ghost pepper? You know, when every attempt at creativity gives you that burning sensation in the pit of your stomach, making you reach […]
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Are Your Marketing and Creative Efforts Constipated? Scott Farmer is the Drain Dynamo and Pipe Purger You Need! In the bustling world of marketing and creative design, sometimes your flow of ideas and brand efforts become as clogged as a Thanksgiving dinner disposal. It’s a predicament as old as time: your marketing efforts are backed
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In the dynamic world of digital marketing and web design, understanding the distinctions between a splash page, a landing page, and a home page is crucial. These terms are often used interchangeably, but they serve different purposes and play unique roles in the user experience and marketing strategies of a website. Splash Page A splash
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“Chop the water and carry the wood” is a playful twist on the classic Zen phrase, inviting a deeper contemplation on the nature of tasks and the essence of impossibility. In traditional Zen, “chop the wood, carry the water” speaks to the value of mundane tasks, emphasizing the importance of staying present and grounded in
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Having volunteered at the City of Scottsdale’s Pinnacle Peak Park in the past, I’ve discovered a world of fulfillment and community connection that’s hard to match. The park, a jewel in the Scottsdale landscape, offers an array of opportunities for those eager to give back, from trail maintenance to engaging with park visitors as a
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As a creative and graphic designer whose primary role is to create visuals that drive revenue for business clients, I’ve found myself at the intersection of innovation and tradition (once again). Artificial Intelligence (AI) has made significant inroads into the creative industry, promising to be the ultimate ally of imagination. But is AI truly a
AI in Graphic Design: Unleashing Creativity or Stifling Imagination? Read More »
In the burgeoning era of artificial intelligence, graphic design and branding are undergoing a transformative shift. AI technology, with its unprecedented capabilities, has dramatically reshaped the creative industry. Today, designers and brands can harness AI’s power to enhance efficiency, drive personalization, and uphold brand consistency. This blog explores the symbiotic relationship between AI and graphic
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Writing a blog post that is favored by Google Analytics and search engines involves understanding SEO (Search Engine Optimization) best practices, the intent of your audience, and how to leverage data analytics to optimize content. Here is a process and some best practices to follow: 1. Understanding Your Audience and Intent: Keyword Research: Start with
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The AI Revolution Graphic design has dramatically changed once again. I once owned an agency with two full-time typesetters working on dedicated Linotype typesetting equipment (ninety thousand dollars a piece machines). One day I saw a commercial from Apple that showed a person running down the aisle of a conference room filled with people that
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Brand Identity Evolution Taking a look back at well recognized brand identities and what they look like today is a great way to see design trends and how they are applied. Many of today’s most recognized brand identities, from here after called logos, are almost unrecognizable from their origins. Apple Inc. is probably my most
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