The Kinetix Group

Creative direction, marketing, graphic design

Marketing, Creative, and Brand Director

Scott Farmer

Scott Farmer provides winning marketing, creative design, and branding solutions by aligning with your business mission and your brand’s current position, or by creating your brand from scratch as a start-up. He offers comprehensive support across digital, print, and full-stack platforms to elevate your brand’s position.

EXPERIENCE

Scott Farmer

As a skilled marketing and creative professional, I have a strong track record in developing revenue-generating strategies and transforming complex creative concepts into successful digital campaigns across diverse business sectors.

My expertise lies in crafting and implementing brand strategies, coupled with significant leadership and project management skills. I have effectively managed both internal teams and client-side groups, leading cross-functional teams and driving projects from concept to completion within tight deadlines and budget constraints.

From Idea To Impact

Most recently, I have developed and nurtured the brand identities of four distinct healthcare brands from their inception, leading comprehensive marketing campaigns and e-commerce initiatives, which grew them to multi-million-dollar revenues. I played a crucial role in acquiring a major healthcare brand COVID-19 testing contract for a startup, resulting in a substantial account.

In the food service and retail industry, I created and positioned brands like “Freshables” and Cafe Valley Bakery, establishing cohesive brand identities across product categories. My efforts in rebranding a nationally recognized orthopedic facility involved extensive marketing strategies and the development of creative collateral, boosting revenue avenues. Leading social media marketing efforts for a national franchiser and multiple franchise owners, I achieved a 600% increase in engagement rates. My experience spans managing identity development, package design, and integrated marketing campaigns for a range of companies, from startups to Fortune 500s. I also established membership programs for a national association and managed various freelance and vendor teams, showcasing my versatility and ability to drive significant brand growth.

The Kinetix Group and Scott Farmer Offer Marketing Solutions

This page is about getting the most out of your marketing and provides businesses the ability to see what The Kinetix Group offers in our marketing and creative services. The page contains bulleted items of each stage of the process that we offer.

The Kinetix Group is a comprehensive marketing and creative services company that also offers graphic design. We help businesses grow their brand.

Marketing Direction

Responsible for developing and executing cohesive B2B and B2C marketing campaigns across print, social media, email, web, video, and ecommerce platforms for diverse clientele, including start-ups, small businesses, corporate entities, franchises, and Fortune 500 companies. Supervised and coached internal and external teams including cross-functional teams and projects.

logo, icon, hermes health sciences, logo design, graphic design

Creative Direction

I have consistently developed creative campaigns, corporate identities, and branding strategies, covering business identities, marketing collateral, and social media assets for multi-channel campaigns. My expertise extends to managing creative design, videography, and development teams, where I have taken full responsibility for all creative assets, providing both creative and art direction, including package design and production oversight.

Branding

I have a proven track record of effectively leading creative branding efforts for all agency clients and include the following sample industries:

Technology, Software, Retail, Education, Healthcare, Pharmaceutical, Food Service, Manufacturing, Financial Services, Consumer Packaged Goods, Entertainment, Hospitality, Automobile, Non-Profit Association, Fashion, Print, Consultation, and Real Estate sectors. Business have ranged from startups, small business, and Fortune 500 companies.

Logo design, Brand development, design

GALLUP StrengthsFinder Themes Below

Intellection

People exceptionally talented in the Intellection theme are characterized by their intellectual activity. They are introspective and appreciate intellectual discussions.

{Work well as self-directed or share unique perspective(s) with the group}

People with strong Intellection talents like to think. They like mental activity. They like to exercise the “muscles” of their brain, stretching them in multiple directions. 

Branding marketing creative direction graphic design, art
Creative design, art, branding, identity development, identity design, graphics, logo design

Strategic

People exceptionally talented in the Strategic theme create alternative ways to proceed. Faced with any given scenario, they can quickly spot the relevant patterns and issues.

{Problem solver offering perspective and path forward}

People with strong Strategic talents can sort through the clutter to find the best route. You can’t teach this skill. It is a distinct way of thinking — a unique perspective on the world at large. This outlook allows them to see patterns where others see complexity.

Relator

People exceptionally talented in the Relator theme enjoy close relationships with others. They find deep satisfaction in working hard with friends to achieve a goal.

{Team builder and goal oriented}

Relator talents describe a person’s attitude toward their relationships. People with strong Relator talents are drawn to others they already know. They do not necessarily shy away from meeting new people — in fact, they may have other themes that cause them to enjoy the thrill of turning strangers into friends.

Product photography, studio photography, art direction, creative direction, product marketing

Ideation

People exceptionally talented in the Ideation theme are fascinated by ideas. They are able to find connections between seemingly disparate phenomena.

{Open, creative, able to connect disparate ideas}

People with strong Ideation talents are creative and appreciate originality. They relish free-thinking experiences such as brainstorming and discussion groups. They have a natural capacity to consider issues from multiple perspectives.

Responsibility

People exceptionally talented in the Responsibility theme take psychological ownership of what they say they will do. They are committed to stable values such as honesty and loyalty.

{Value oriented and take ownership of ideas, and commitments}

People with strong Responsibility talents take psychological ownership of anything they commit to, whether it is large or small, and they feel emotionally bound to follow it through to completion. They keep their promises and honor their commitments.

Graphic Design, Comprehensive Social Media Strategy Layout

Who Is Gallup And Why StrengthsFinder Matters:

The Gallup CliftonStrengths StrengthsFinder process is a valuable tool in assessing job candidates, as it helps identify their unique strengths and talents. This approach shifts the focus from simply evaluating skills to understanding an individual’s innate abilities, which can greatly contribute to job performance and satisfaction. By recognizing these strengths, employers can better align roles with a candidate’s natural competencies, leading to increased productivity and a more engaged workforce. This method has been widely recognized for its effectiveness in enhancing team dynamics and personal development. For more information, you can explore their approach in detail at Gallup’s StrengthsFinder.