Marketing, Creative, and Brand Director
Scott Farmer specializes in delivering winning marketing, creative design, and branding solutions tailored specifically for healthcare brands. By aligning with your business mission and your brand’s current position, or by creating your brand from scratch as a start-up, he ensures a strategic approach to building your brand identity. With comprehensive support across digital, print, and full-stack platforms, Scott elevates your brand’s position in the competitive healthcare market.
HEALTHCARE
Scott possesses specific experience in developing and executing cohesive B2B and B2C marketing campaigns for healthcare related businesses across various platforms, including print, social media, email, web, video, and ecommerce. Additionally, he has supervised and coached internal and external teams, including cross-functional teams and projects. His specific experience includes delivering services such as genetic health testing, infectious disease testing, pharmacological fulfillment, hormone replacement therapy, and weight loss therapy. Healthcare channels encompass private practice, healthcare franchises, home-delivered care, remote healthcare delivery, and healthcare fulfillment services.
As a skilled marketing and creative professional, he has a strong track record in developing revenue-generating strategies and transforming complex creative concepts into successful digital campaigns across diverse business sectors.
Scott’s expertise lies in crafting and implementing brand strategies, coupled with significant leadership and project management skills. He has effectively managed both internal teams and client-side groups, leading cross-functional teams and driving projects from concept to completion within tight deadlines and budget constraints.
From Idea To Impact
Most recently, I have developed and nurtured the brand identities of four distinct healthcare brands from their inception, leading comprehensive marketing campaigns and e-commerce initiatives, which grew them to multi-million-dollar revenues. I played a crucial role in acquiring a major healthcare brand COVID-19 testing contract for a startup, resulting in a substantial account.
Marketing Direction
As the lead marketing and creative persons, Scott has been responsible for developing and executing cohesive B2B and B2C marketing campaigns across various platforms including print, social media, email, web, video, and ecommerce for a diverse clientele ranging from start-ups to Fortune 500 companies. Additionally, I have supervised and coached internal and external teams, including cross-functional teams and projects. Our specific experience includes delivering services such as genetic health testing, infectious disease testing, pharmacological fulfillment, hormone replacement therapy, and weight loss therapy.
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Creative Direction
Over the past many years, Scott has consistently developed creative campaigns, corporate identities, and branding strategies, covering business identities, marketing collateral, and social media assets for multi-channel campaigns. My expertise extends to managing creative design, videography, and development teams, where I have taken full responsibility for all creative assets, providing both creative and art direction, including package design and production oversight.
Branding
After helping many startup, small, and mid-sized companies develop their brane, Scott has a proven track record of effectively leading creative branding efforts for all agency clients and include the following sample industries:
Technology, Software, Retail, Education, Healthcare, Pharmaceutical, Food Service, Manufacturing, Financial Services, Consumer Packaged Goods, Entertainment, Hospitality, Automobile, Non-Profit Association, Fashion, Print, Consultation, and Real Estate sectors. Business have ranged from startups, small business, and Fortune 500 companies.
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