Target audience was confused on whether OrthoNOW was an orthodontic practice due to image of smiley face. Tagline and iconic figure were developed to address confusion.
Landing Page and Email
Franchise Marketing Collateral
Direct Mail & Event Handout Marketing Collateral
Retail Product Rack Cards & Handout Collateral
App: Live Urgent Care & Handout Collateral
Retail Product Identity Development & Labeling
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Marketing Mix
Discovery Day
Discovery Day participants share their impressions and enthusiasm for the franchise offer.