UnderstandStep One: Ensure both marketing and creative fully understand your brand. Our process will also highlight and correct any miss-alignments within your current brand messaging.
Strategies are developed, based upon your brand messaging, across appropriate channels to move customer to action. Campaigns are structured with execution and analysis short-cycles for continual improvement.
Commercial art (not to be confused with fine art) is visual design with a purpose. Effective commercial art is the expression of a message using a marketing campaign to cause a target to respond.
We take the time to understand your brand before translate your messaging into an actionable creative strategy. Focused brainstorming: Using an iterative Agile process, we maximize creative thinking and minimize costly time frames while focusing upon marketing objectives. Experience allows us to quickly distill ideas into effective deliverables.
For our purpose, graphic design is a commercial art and is meant to communicate a message. The style, complexity, or media used to communicate the message can depend upon the brand, the campaign, or the creative strategy. Following a structure creative brief allows a designer maximum creative brainstorming freedom within a well defined objective. Every design element has a value and a purpose. This can save clients both time and money while greatly improving campaign success.
The most effective image, whether it’s an illustration, photography or a video, is the one that communicates a campaign’s message quickly and without great effort by the viewer. In developing a campaign, we look to capture a distinctive “signature” image recognizable across a campaign and that will clearly support a brand’s message.
A Sneak Peak
The Kinetix Group team helped launch our business development and increase our sales over 200% this year. Just Wow!Christine D.OrthoNow Care Master Franchiser
Creative, effective, and top of my list for marketing!Paul H.Enfuego, LLC
Scott opened my eyes to how creative and marketing really create new business. High marks!Sonya B.Cornerstone Counseling
Scott has been an incredible partner for us. They are a big part of our success.Yana F.Monroe Street Studio