marketing alignment

Business Model Generator

The Business Model Generator is a proven method to tease out the miss-alignments in your business model AND in your marketing and creative plans. Far too often small business owners charge full force into business with pre-concieved notions of their market segments. Many assumptions are made but not verified because a sales or order needs to be fulfilled. However, to build a lasting business and brand you should fully align your companies value propostions with your market segments AND test/verify all your assumptions.

Save valuable time and money

Small business owners are always keen to maximize their marketing and creative budgets. The best way to begin is by not wasting the budget on assumptions. Makes sense, right? And, it is easier to test that you think. We will help walk you through the process. You may be amazed at what miss-alignments are lurking in your thinking. Miss-alignments = lost $.

This does not have to be some long drawn out process either. A few gatherings with your key leaders and we will get to the root of it. At the very least, you will end up with a valuable roadmap for creating your marketing and creative plans. We are never fans of creating pretty pictures just for looks. Everything we do is targeted to building your brand and promoting your brand message.

Here are a few items we will cover:

  • Customer Segments
  • Value Propositions
  • Channels
  • Customer Relationships
  • Revenue Streams
  • Key Resources
  • Key Activities
  • Key Partners
  • Cost Structures

Now imagine giving that kind of information to your marketing and creative planners!

Contact us to find out how we may help you!

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See our complete list of capabilities here.